Bimbo Chocolate Paneton

This particular bad boy stood out in Vivanda for two reasons:

1. Chocolate
2. The brand name is just simply exceptional

It’s half the size of a normal package (450g) so I thought fuck it I’ll just squeeze it into my weekly Paneton Plan^TM.

Instead of going for the half-assed Chocoton approach, Bimbo here decided to kick it up to 11 and they not only substituted the dried fruit for bits of chocolate, but they also chocolatized their bread. ASU!

Bimbo (exceptional name) are a breadmaking powerhouse, so I was expecting an affair that would lean more towards bread than fruitcake. And that’s exactly what I got with the end result being... pretty fucking good!

I didn’t find the whole “chocolate with chocolate” approach an overkill at all, but I played it safe and skipped on my usual Paneton chaser which is a protein shake made with 0% Milk, Chocolate Whey and Coffee. Instead I kicked it down with some good old water. You can’t beat water.

Mind you, apart from the shape, this loaf doesn’t have a whole lot in common with our understanding of what a Paneton is and should be. But semantics aside, if you love chocolate you’ll do what’s good for your and shove some of these tasty carbs down your throat.

Of course no article would be complete without taking a deeper look into the etymology and intricacies which spawned that rather exceptional brand name - Bimbo. An unreferenced section on Wikipedia states:

The name was coined in 1945 when the company was re-branded from its previous name, Super Pan S.A. It is the mixing of the words "bingo" and "Bambi". The innocent, childlike name went well with the brand image they wanted to build.

Truly, exceptional.